Contact PSFK for event and ticket information.
Tuesday, September 18, 2007 from 08:00 AM - 06:00 PM (GMT)
Los Angeles, CA
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PSFK presents a series of presentations and discussions
by leading innovators over the course of a day. We have invited some of
the most brilliant thinkers who will inspire tomorrow's businesses to
speak to an audience from the creative, media and marketing communities.
In
the morning our speakers and panelists will explore new trends in areas
like art, transport and content; and in the afternoon speakers from
places like Fred and Suicide Girls will show how such trends give them
inspiration to develop new creative ideas.
Agenda
A Morning of Trends & Inspiration includes:
ART & BEAUTIFUL MISTAKES
Celebrated contemporary artist Shepard Fairey discusses how he takes his art and applies it commercially.
WHAT GOES ON IN LA, STAYS IN LA?
Nokia futurist Adriana Parcero looks at Los Angeles culture and discusses with the panel its importance for the rest of the world. Panel includes Tony Pierce (LAist), Emmanuelle Richard (Vogue), Jeff Miller (Thrillist LA), Shana Nys Dambrot (Flavorpill LA).
TRANSPORTING CULTURE
Roberto Espinosa and Michael Powers present their investigative film on the car culture of Los Angeles and how subtle changes to transport environment could lead the whole world to a better alternative.
THE FUTURE OF CONTENT PANEL
Colin Nagy leads a panel discussion on the possible futures for entertainment content and the business models behind them. Panel includes Ezra Cooperstein (Current TV ),
Anil Dewan (KCRW), Rafat Ali (PaidContent.org) and Kenny Ochoa (Sony BMG ).
THE CHANGING FACE OF PHOTOGRAPHY
Andrew Delaney, Director of Photography at Getty Images, examines how imagery is changing in the light of crowdsourcing and the ongoing digital image revolution.
KALEIDOSCOPE
A panel chaired by Juan Guillermo Tornoe looks at the Hispanic market, its relationship with traditional America, its similarities, its differences and the important trends developing within it. Panelists include Jennifer Woodward and David Morse.
An Afternoon of Creative Ideas includes:
LOS ANGELES TIMES 2.0
Jason Oberfest reveals how the LA Times is working on building a content business in a digital era.
TRENDS & STARBUCKS
The coffee company’s chief trends person Jean-Marie Shields explains how understanding trends are vital for Starbucks future.
OUR ROLE IN YOUR NEW WORLD
Conn Fishburn, Director of the Advanced Strategies Group at Yahoo!, speaks on how the rise of social networks gives agencies and their creative teams a new and expanded role in shaping consumer experience.
FRED - CREATING A BRAND FOR OUR MODERN WORLD
Adam Gayner, founder [and friend] of Fred, discusses the creation of agile, inviting, strangely meaningful brands and the process he uses to make them. Have you met Fred?
A SUICIDE GIRL’S STORIES
George Parker interviews, Missy, founder of Suicide Girls, on how she took a different route to create differentiation in the mainstream.
TECHNOLOGY, NEW FORMS OF ENTERTAINMENT & CONSUMER ENGAGEMENT
Lenny Stern (SS+K/CAA ) chairs a panel that looks at how emerging media and technology creates opportunities for brands to develop entertaining experiences to engage with consumers. Panel includes Mike Monello (Campfire) ,
David Merkoski of (Frog Design), Ian Schafer (Deep Focus) and Mark Vega (Omelet).
Agenda is subject to change but by very little we hope.
Hotel & Flight Deal
For those out of towners attending the PSFK Conference Los Angeles, we've arranged a $199 a night special at Le Parc for the night before and the night of (offer guaranteed until Sept 7). Also - we have a 10% discount on Virgin America flights too from DC & NYC to LAX and SFO to LAX. Simply book your tickets and you'll get details on how to take up these offers in the confirmation email. (And if you've already booked your ticket, just drop us a line).
Who's Attending?
Videos From Previous PSFK Conferences
Want to know what to expect at the conference? Flip through the videos of all the speeches at the London & New York conferences here .
For information visit conference.psfk.com. Questions? sales@psfk.com
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